Princeton University Press, Princeton, New Jersey, 2010. — 237 p. — ISBN: 0691141576 For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer,...
Woodhead Publishing India, 2020. — 286 p. Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion...
Palgrave Macmillan, 2022. — 286 p. Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the...
Palgrave Macmillan, 2020. — 252 p. The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms....
Routledge, 2024. — 195 p. — ISBN 1032206888. Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The...
John Wiley & Sons, 2009. — 260 p. If you are interested or involved in fashion you will already be aware that it is an exciting area of constant change, creativity and global commercial activity. However, skills in fashion are not enough to guarantee success, as even when those skills are exceptional there is still the constant risk of failure and bankruptcy. A knowledge of...
Butterworth-Heinemann, 2007, 352 pp. A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner...
Butterworth-Heinemann, 2007. — 352 p. — ISBN13: 978-0750668972. A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a...
Business Expert Press, 2015. — 216 p. Fashion as the Empire of Seduction. Fashion as a World of Influences. Fashion and Product Variety. Overseeing Cost and Price in Fashion Marketing. Fashion as a Means of Communication Managing Channels of Distribution and Enhancing Fashion’s Impact. Leveraging Fashion Equity, the Absolute Benefit. Handling Managers’ Challenges for Successful...
Wiley, 2013. — 216 p. Marketing Strategy. Tools and Media Channels. The Power of Magazines. The Role of Public Relations. Celebrity. The Retail Fashion Store Environment. Trade Marketing Communications. International Fashion Marke ting Communications. Regulatory Frameworks. Assessing the Effectiveness of Fashion Marketing Communications. Future Directions in Fashion Marketing...
Routledge, 2019. — 214 p. Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding,...
2nd edition. — Bloomsbury Publishing Inc, 2015. — 480 p. — ISBN: 9781609018986
Authors: Rath P.M., Bay S., Petrizzi R. and Gill P.
Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address...
Уроки легенд. — 30 с. Отличный курс для дизайнеров и людей, следящих за модным миром. Вы научитесь разбираться в базовых вещах - сочетании цветов, фактур, тканей. Знания, которые вы получите в рамках обучения, пригодятся при создании собственной коллекции.
Уроки легенд. — 23 с. Узнаешь, какими компетенциями должен обладать ты и твоя команда, чтобы запустить бренд одежды. Сможешь в несколько шагов сформировать ДНК своего бренда. Узнаешь, как разрабатывать концепцию коллекции. Поймёшь, как выстраивать отношения с коммерческими партнёрами. Узнаешь, как сделать свой бренд долгожителем и мотивировать свою команду.
Гревцов Букс, 2011. — 416 с. — ISBN: 978-985-6569-49-7, 978-1-84520-390-0. В книге рассматривается весь комплекс маркетинговых инструментов в сфере fashion-бизнеса с точки зрения практического применения для оптимизации работы как производителей, так и предприятий розничной торговли в индустрии моды. Уникальное исследование Тони Хайнса и Маргарет Брюс познакомит читателей с...
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