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Susan Whitehurst. 2013. — 63 с. Inside the Online World With more than 200 million active websites (and growing), it’s safe to say there is no shortage of companies on the ‘Net today. There are a small percentage of these companies, however, that can be considered premier digital destinations (those which control the majority share of voice or are a well-known and dominant...

Susan Whitehurst. 2013. — 63 с. If you’re going to make any Websiterelated resolutions for 2013, let it be related to optimizing for a better user experience and better business results on the whole. The virtual Web presence put forth by ‘Net companies will take center stage in the coming year as brands look for innovative, and sometimes disruptive, ways to extract every bit of...

Susan Whitehurst. 2013. — 63 с. In the quest toward Web success, digital acquisition tactics — bringing prospective customers and users to your Web property — take center stage in the discussions of Web business and Internet marketing professionals. Without real people making good use of your ‘Net bandwidth (e.g. buying, sharing and acting as brand advocates), you might as well...

Susan Whitehurst. 2013. — 66 с. Content marketing is the digital tactic du jour among the new media elite, but it’s no longer enough to just produce and distribute content. Today’s savviest digital enterprises must relate to their audiences with content that motivates, involves, captivates and excites in any and every format, because that’s the way to drive results. Depending...

Susan Whitehurst. 2013. — 67 с. It does not matter what industry or vertical your enterprise is competing within, the question regularly raised in discussions among Web professionals and the savvy, digitally minded businesses that employ them is often (almost always) the same: How do we get more traffic? In a way, acquiring more website visitors seems to be the fast track to...

Susan Whitehurst. 2013. — 62 с. Quality is a diffi cult concept to pin down, as it is defi ned in so many different ways and in so many different circumstances. Of course, there’s a general understanding of what it means — most commonly, it is simply a general excellence of standard. That’s an acceptable defi nition, but it’s not enough if you work in the digital trenches every...

Susan Whitehurst. 2013. — 70 с. What comes to mind when you think of engagement? Is it diamond rings and bended knees or social media magnitude tactics and directed gamifi cation strategies? For those responsible for the success of their digital enterprises, let’s hope engagement conjures up images of the latter, and more. Today’s laws of digital engagement are involved and...

Susan Whitehurst. 2013. — 64 с. There are quite a few similarities between lead generation and fi shing. A great deal of preparation is required for both, and at times, each requires as much experience, skill and patience. While fi shing can be a solitary activity, everyone in a digital enterprise is responsible for hooking leads, whether they’re aware of it or not, from...

Susan Whitehurst. 2013. — 68 с. Summer is in full swing but Internet professionals across the World Wide Web aren’t resting in their digital hammocks. They’re actively rebranding, redesigning, optimizing and automating every aspect of their enterprises and digital presences. As the seasonal Web lull nears completion, however, and holiday 2013 rapidly approaches, Internet...

Susan Whitehurst. 2013. — 65 с. Are your current customers loyal to your brand? Do they eschew the advances of others, remaining steadfast and resolute in their dedication to your company? Are they unwavering in their support, true-blue and unfailing advocates of your products? If so, you’re one of the fortunate few to experience that state of digital bliss. Loyalty isn’t...

Susan Whitehurst. 2013. — 82 с. Mobile has arrived — consumers are swiping, tapping and clicking at feverish paces. But technology professionals have been told for so long that mobile was coming (or would soon be on its way) that many simply missed the run up entirely and today remain far behind their more progressive peers, colleagues and, of course, competitors. Mobile has...

Susan Whitehurst. 2013. — 68 с. What the English physicist and science fiction author might have meant is that only by pushing the limits of our systems, imaginations and creativity (and sometimes our wallets) is it possible to achieve the impossibly inspirational — which can truly differentiate us individually and separate our enterprises from the hordes of competitors —...

Susan Whitehurst. 2013. — 132 c. Discover the digital tactics and techniques of the Web’s leading enterprises in Website Magazine’s inaugural Web 100 Guide. This content-rich list ranks the Web’s premier digital destinations and includes insight into these brands’ use of the Digital Trinity: acquisition (and retention), analysis (and optimization), and infrastructure (and...