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Tench R., Yeomans L. Exploring Public Relations

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Tench R., Yeomans L. Exploring Public Relations
2nd Edition. - Pearson Education Limited, 2009. - 696 р.
ISBN: 0273715941
Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
New to this edition:
New chapter on celebrity, keeping up to date with the latest PR stunts
Rewritten chapter on Media Relations
More case material on internationalisation/globalisation - from Asia and South America specifically, showing the truly global nature of PR
Glossary at the back of the book guides the reader through the jargon
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