How to Use the Internet to Become
a Celebrity or Expert in Your Field
23 pages
Part I - Understanding Online Branding
Ch 1 - The Brand Called You
Ch 2 - Crafting Your Best Brand Identity
Part II - Gathering Your Branding Tools
Ch 3 - Developing Your Online Branding Arsenal
Ch 4 - Maximizing E-mail for Brand Delivery
Ch 5 - Creating Your Personal Brand Web Site
Ch 6 - Designing Your Web Site for Brand Impact
Ch 7 - Publishing an E-mail Newsletter
Part III - Launching Your Branding Assault
Ch 8 - Exploiting E-zines and Web Sites of Others
Ch 9 - Self-Publishing to Disperse Your Expertise
Ch 10 - Branding Yourself Through Online Networking
Ch 11 - Exposing Your Identity with Online Publicity
Part IV - Keeping Your Branding Campaign Alive
Ch 12 - Other Online Branding Tools and Techniques
Ch 13 - Exploiting Offline Branding Strategies
Ch 14 - Setting Online Goals and Reaching Them
Appendices
A: Online Success Stories
B: A 12-Month Action Plan