Merrill T. Microsoft Dynamics CRM 2011 Step by Step

Todd Merrill. Microsoft Dynamics CRM 2011 Step by Step. Microsoft Press, 2011. - 444 p. (PDF + EPUB)Welcome to Microsoft Dynamics CRM 2011 Step by Step! Most likely, your organization has implemented—or is considering implementing—a Microsoft Dynamics CRM system, and you’re ready to learn more about what the software can do.Whether you’re a sales associate following up with your top accounts, a marketing professional reaching out to prospects and customers, a customer service representative resolving customer requests and issues, or an executive manager seeking to analyze and understand all of your organization’s customer interactions, Microsoft Dynamics CRM can help you do business better.The intent of this book is to show you how to use key features in the software to understand your customers better, increase sales and productivity, and improve customer satisfaction. It’s important to note that Microsoft Dynamics CRM allows administrators to easily customize the forms, fields, and other options in the software, so some of the names used in this book might not match your environment.