Gregory Anne, Willis Paul E. Strategic Public Relations Leadership

Second Edition. — Routledge, 2022. — 243 p.Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. The authors had previously done a superb job in describing what good communication looks like in the context of NHS organisations. In this book, they have shown that those principles (set out in ‘The Communicating Organisation’) are universal ones that must be recognised by any organisation seeking to take its reputation and engagement with stakeholders seriously. Anne Gregory and Paul Willis have described the challenging context facing all modern organisations, and provided the route-map for addressing these challenges. An important read for professional communicators and for leaders who recognise the importance of communications.