Otola I., Grabowska M. (eds.) Business Models. Innovation, Digital Transformation, and Analytics

CRC Press, 2020. — 223 p. — ISBN: 9780367862794, EISBN 9781003018124.The concept of business models is constantly growing more important. Its idea has always been present in human business activities. Since the beginning of time, running a business has been forcing the use of logic, according to which it should operate. This logic was called the business model in the management of science literature only in the second half of the 20th century. In recent years, a signif-cantly increased interest in this problem has been observed. The original scientifc publications concerned the conceptualization of business models and focused on defnitions and the essence of their concept as well as on the identifcation of their elements. In modern scientifc literature, various research trends related to business models may be observed, such as value creation, value chain operationalization, or social and ecological aspects of business models. Also, business model innovation and digital transformation are still important trends.