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Green Аndy. Creativity in Public Relations

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Green Аndy. Creativity in Public Relations
2nd Edition. — Kogan Page, 2001. — 208 p. — ISBN-10 0749435887.
PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.
A must for anyone working in PR, Sales or Marketing who want to improve the way they communicate with clients and press.
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