Storey J. Inventing Popular Culture. From Folklore to Globalization

Malden, MA, a.o.: Blackwell Publ., 2003. – 148 p.Theis is an account of the development of popular culture. Addressing issues such as globalization, intellectualism, and consumerism, the book presents an engaging assessment of one of the most debated concepts of recent times. It provides a lively and accessible history of the concept of popular culture by one of the leading experts in the field, traces the invention and reinvention of the concept of popular culture from the eighteenth-century discovery of folk culture to contemporary accounts of the cultural impact of globalization, examines the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life.Popular Culture as Folk Culture
Popular Culture as Mass Culture
Popular Culture as the Other of High Culture
Popular Culture as an Arena of Hegemony
Popular Culture as Postmodern Culture
Popular Culture as the Roots and Routesof Cultural Identitie
Popular Culture as Popular or Mass Art
Popular Culture as Global Cultur